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About 90% of consumers in Asia-Pacific are willing to pay more for sustainable products, but a lack of information and availability are holding them back, according to a new survey published ahead of World Environment Day. Nielsen's "Doing Well By Doing Good" report identifies how much consumers care about corporate social responsibility, and how that converts to consumption.. An online poll of 30,000 consumers in 60 countries reveals consumers across the globe are increasingly more willing to pay higher prices for sustainable products and services than they were in 2011. • Sixty-six percent of consumers say they are willing to pay more for sustainable brands—up from 55% in 2014 and 50% in 2013. Find out more about succeeding as a responsible business. Recent Nielsen research has shown consumers willing are increasingly socially conscious and will spend more on products that are premium, organic or sustainable. consumers willing to pay more for sustainable products nielsen Asia-Pacific Consumers Willing to Pay Premium For Sustainable … Nielsen’s 2014 Global Survey on Corporate Social Responsibility, released in June, shows that 55 percent of global online consumers across 60 countries are even willing to pay more for products and services from companies that are committed to positive social and environmental impact. The poll surveyed 30,000 internet users in 60 countries to find out how passionate consumers are about sustainable practices when it comes to what they buy. The propensity to buy socially responsible brands is strongest in Asia-Pacific (64 percent), Latin … Consumers Willing to Pay New research from Nielsen finds that increasingly global consumers are willing to pay more for products and services from companies committed to positive social and environmental impact. Consumers